And it's a shame.
I recently watched a fireside chat with Bill Gurley of Benchmark Capital in which he discussed why Google should |be very afraid| of what Amazon has built, calling this dilemma a "funnel reversal."
"Well, what happened is over many years, Amazon has built up this logistics framework and their one click feature and their Prime program to the point where the consumer has zero anxiety about the quality of the product, immense trust about the deliverability, down to a day and a half for most people, less than a day for some items. They trust on price. That doesn't mean they are the absolute lowest price, but people don't think Amazon's trying to get 'em.Read More